As recently as four years ago, campaign websites were seen as a luxury item. Today, an online strategy is a critical part of any campaign. Many are not keeping up. Lots of candidates have websites. Very few have online strategies.
Political Support helps campaigns unleash the power of the Internet to win elections. The magic of an effective online campaign is not in the technology, but in its strategic use.
The Who Rocks Facebook with Name That Riff
-- Posted on Thursday, February 04, 2010
I’m not a big fan of the majority of available widgets, apps, and games that bombard Facebook. Most are garbage in my opinion, and do nothing other than clutter your profile or page.
The problem is many of these widgets were built with the old school marketing mentality of “if we build it, they [...]
Crisis Commons: Crowdsourcing Information Solutions for the Crisis in Haiti
-- Posted on Tuesday, February 02, 2010
In response to the devastating aftermath of the twin earthquakes (on January 12 and then on January 20) in Haiti, Crisis Commons has come to serve as a key forum for the coordination of professional volunteers in the development of rapid solutions to the diverse array of information-based challenges facing the aid effort.
Crisis Commons volunteers [...]
Seth Godin on Email Marketing
-- Posted on Tuesday, February 02, 2010
Seth Godin has an insightful blog post up where he very succinctly describes the fundamental difference between spam and permission-based email campaigns.
A spam campaign feels like a smart idea, but over time, the more you use it, the less your brand is worth. A permission campaign, on the other hand, only grows in value, [...]
